Our very first client · built around your notes

Isabelle, here is your trial, made the Fyle way

You read both documents, sent us the sharpest notes, and gave us the greenlight. So we rebuilt the plan around every one of them. Ten videos a month, two every week, plus two welcome bonuses to start. Quality as the spine.

See the trial What we heard
10videos a month
2 / wkplus 2 welcome bonuses
$1,000your first month
1stclient
A quick note from me

Isabelle, this one matters to us. You are The Motion Show's very first client, and we are not going to forget it. The fact that you went through both documents that carefully, and pushed back where it counted, told us exactly who we are working with: someone who cares about the craft as much as we do.

So before any pitch, here is the honest version: we took your email, line by line, and rebuilt the plan around it. Quality is now the spine. The cuticle is the hero, not the bare nail. The competitor map is corrected. And the asset chaos you asked us to tame is the first thing we are solving.

Everything below is yours to push on again. That is how the good ones get made.

Moises FilhoCreative Director, The Motion Show
You told us. We built it around you.

Every note you sent, answered

Not a generic deck. A plan shaped by the exact things you said matter.

"We sell quality, not savings. By far the thing customers care about most is quality."

Quality is the spine

We pulled the savings and per-video angles out. Every concept now leads with the finish 99% of salons cannot give: before and after, recovery, and the satisfying process. The other pillars hang off quality.

"File is really about cuticle (skin) care, and it works with any polish. We are not locked to bare nails."

Cuticle care first

Bare nails stays the hero look because it puts the eye on the cuticle, but the story is cuticle and skin care. When a narrower niche calls for colour, we show colour. You are not boxed in.

"The real players are Manucurist, Navy Professional, OPI. Cuticle oil is the real enemy. Be respectful about salons."

The map, corrected

Less US-centric. The honest difference is healthier nails. Cuticle oil is the myth we bust, gently. Press-ons are a different buyer, not a rival. And salons are treated with respect, since B2B with them is on your horizon.

"Our buyers are women, 94 to 99 percent, almost nobody under 25. The core is 35 to 64."

Your market and audience

UK-first, where Fyle is made and where your audience already is, with Canada opening up next. We write to women 35 to 64 who buy on quality, the exact profile in your customer data, and keep a small men's track ready since your best retargeting video was a man doing his nails.

"The strongest thing is a before and after with an aspirational talking head. The honest problem is finding genuinely bad befores."

The hero we are building

A real bad-to-beautiful change with a face people identify with. For the strong befores you do not have rights to, we can rebuild them cleanly with AI, only the ones you approve, so the most convincing story is finally usable.

"Asset chaos, yes please. A clean naming convention and a hard wall around anything we do not have rights to. Whatever you build there, I am grateful."

Asset chaos, solved

One naming system across every clip, and a rights firewall: anything without confirmed usage permission is walled off and never touches a paid ad until it is cleared. This is included in the trial, not extra.

"I love it, and the remix matrix especially. One no for now: I am not ready to do founder POV."

The matrix stays, POV parked

The remix matrix is the engine of this whole thing, so it leads. Founder POV stays parked until you want it. No pressure, ever.

"Tell me what else you need from me."

A short ask back

Only the rights confirmations on the creator clips you flagged, your pick of the two hooks per concept if you have a preference, and a yes on the slate below. That is it. We do the rest.

Your market, the homework

The UK set, corrected and mapped

You said the first map was too US-centric, so here is the set as it actually looks for an affluent UK woman aged 35 to 64 in 2026. The category has moved from decorating the nail to caring for it, and the loud names still lead with colour, tools, or oil. The skin around the nail is wide open. That is your lane.

BrandWhat they lead withHow Fyle wins
ManucuristPolish ~£19, oils ~£15, kits £69 to £109 Eco, plant-based at-home gel colour, with time and money saved versus the salon. Care is a supporting act, the hero is still colour on the bare nail. Their cuticle answer is an oil that shines then fades, the exact foil you argue against. You own lasting cuticle and skin condition as a system, on quality not eco, and you work with any polish. Their gel user is your prospect.
Navy ProfessionalTools £9 to £58, care £8.95 to £15.95 Heirloom gold tools, ritual, salon credibility and a Space NK halo. Sells feel and craft more than a measurable result. Do not fight them on tools or aesthetics, they own that. Win on the skin and the result. Their care is split across a balm, a serum, a pen and a third-party oil, so there is no real method. You are one defined system with a visible result, on their UK turf.
OPILacquer ~£15.60, cuticle oil ~£22.50 Colour first: 300-plus shades, long-wear, collabs and swatch UGC. Skews younger and trend-led, and the cuticle hero is literally an oil. Refuse to fight on colour. They own the polished nail, you own the cuticle and skin underneath, and you work with any polish, including theirs. Reframe the buy from shade and discount to quality and daily results.
Cuticle oilCND SolarOil and the rest, ~£9 to £22 The category default. A glossy finish and a pleasant ritual, now widely conceded to sit on top of the skin and fade within the hour. This is the whole wedge. Oil shines then fades, your File Manicure actually conditions the cuticle and the skin around it. You become the care that replaces the oil she keeps reapplying.

The position you own

No one owns skincare for the skin around the nail. Everyone optimises the nail plate, the colour on top, or the tool in the hand, and the default cuticle answer is oil that fades. The 2026 health story, protect the cuticle and the skin barrier, stop cutting it, fix dryness, is about skin, and it maps exactly onto where you already sit: premium, oil-free, polish-agnostic care for the woman whose hands change with age. It is the home care she does around her salon visits, which de-risks the future B2B story rather than fighting it.

A free test, on us

We did not just plan it. We made you two.

Before you pay a penny, here are two finished sample videos built for Fyle, each answering a worry you raised in your notes. Same concept, your before/after hero, made two completely different ways. Tap play.

No AI · your real footage

1 · Repurposed from your own library

Cut entirely from Raluca's existing B-roll: the real before, the real ritual, the real after, your real file and balm on screen. No new shoot, no AI. This is the everyday engine, we take what you already own and turn it into hook-first, captioned, scored videos. The before/after you said is strongest, proven with real hands.

B-roll + voiceover

2 · Carried by a voiceover, no talking head

The same before/after, built the way that actually performs: eye-catching b-roll, a warm voiceover, captions for sound-off, and no AI lip-sync to break the spell. Real ritual footage flows into a clean AI before/after on one hand, the nails healing as the cuticle oil settles in. You worried AI could not do hands or a believable before. Watch it do exactly that, with full rights and no shoot.

Two answers to one question. When you cannot find a clean before, or cannot get the rights to one, we can either repurpose what you own or generate it cleanly, full rights, no shoot. That is the whole point of the trial.

See the full slate
The trial

Ten videos a month, two a week, plus two on us

A real engine, not a sample. Every video is cut from footage you already own, and shipped two a week so the momentum never drops. Two welcome bonuses land in your first month. One flat price, so the only thing we are testing is the work.

10

Videos a month

Curated from the slate you greenlit, quality-first, cuticle-forward.

2/wk

Steady cadence

Two finished videos every week, so your feed never goes quiet.

+2

Welcome bonuses

Two extra videos in month one, on us. A warm hello to a first client.

1

System

The naming convention and rights firewall, built in as we go.

The slate

The 10 concepts we would cut first

From the 22 in your concept bank, these ten lead with quality, cuticle care, and the before/after you said is strongest. They are your first month, two a week. Any of them can also ship a second hook as a free A/B from your remix library. Swap any of them, they are yours.

01Education

What is a File Manicure?

A"No polish. No gel. No salon. Here is how it works."
B"The manicure that makes your nails healthier, not hidden."
02Myth-bust · Cuticle

Your cuticle oil is lying to you

A"Your cuticle oil is lying to you."
B"Shiny for an hour, gone by lunch."
03Satisfying · ASMR

The 30-second satisfying buff

A"The most satisfying 30 seconds on your feed."
B"Dull to glass, in one file."
04Healthy · Hero

Before to after: 4 weeks of healthy nails

A"4 weeks of File Manicure. Watch the change."
B"What healthy nails actually look like."
05Recovery

Nail rehab 2026

A"Recovering from years of gel."
B"Your nails after one month of being left alone."
06Social proof

Nothing dramatic, it just works

A"Real people, real nails."
B"The reviews are doing numbers."
07Product · Quality

Meet Cuticle Seal

A"Seals and heals, not just shine."
B"The final step is now a hero on its own."
08Education · Gentle

Healthy hands checklist

A"Healthy hands checklist."
B"3 habits wrecking your cuticles."
09Quiet luxury · Brand

Made in the UK, shaped by sun, wind and sea

A"Craft you can feel."
B"We are obsessed with hands."
10Quiet luxury · Ritual

Slow beauty Sunday

A"Slow beauty Sunday."
B"10 quiet minutes for your hands."
The part you loved

Ten a month is just the opening move

The remix matrix is why this scales. Mix any footage row with any angle column and one shoot becomes many finished pieces. The trial proves it on ten concepts. After that, the same library keeps giving.

Footage base+ Education angle+ Satisfying angle+ Trend / POV angle
Raluca b-roll70/30 buff rule30s buff loop"before coffee got cold"
Gabrielle unboxingwhat is in the KitASMR unboxbest last-minute gift
Review screenshotsmyth-bust + proof·"nothing dramatic, it works"
Product stillsCuticle Seal sciencemacro revealquiet-luxury brand film
100+ publishable pieces from your current footage, before a single new shoot. The trial is the first 20. The matrix is how the next 80 stay cheap, fast, and on brand.
The thing you are grateful for, first

Asset chaos, turned into a system

You asked for a clean naming convention and a hard wall around anything without rights. We build it as we cut, so by the end of the trial your library is not just edited, it is organised.

One naming convention

Concept, hook, format and date on every file. Findable in seconds.

A rights firewall

No-permission footage is walled off and never touches a paid ad until cleared.

Ready-to-cut buckets

Hero b-roll, product stills, social proof, ad-ready, sorted and labelled.

Built to be reused

Every clip tagged so the remix matrix can pull it again and again.

The Fyle ritual
What is in every single video

A finished video, not a quick trim

Every one is concepted, written, cut, captioned, scored and branded. Repurposed from footage you already own, never generic.

Hook-first edit

Cut for the first 3 seconds, two variants per concept.

Captions, styled

On brand, built for sound-off scrolling.

Sound design

Music and SFX tuned to the platform and the mood.

Motion graphics

Lower thirds, CTA overlays, the satisfying reveal.

The trial

One flat price, no surprises

First month · 10 videos
$1,000 / month

Ten videos a month, two a week, paid in full each month, no deposit and no lock-in. Plus two welcome bonuses in your first month. A first-client rate.

  • 10 finished 9:16 videos a month, captioned and scored
  • Two delivered every week, so the feed never goes quiet
  • Plus 2 welcome bonus videos in your first month, on us
  • The naming system and rights firewall, included
  • One round of revisions per video
Pay your first month, $1,000
Secure payment, via PayPal

Easy to start, easy to stop

A first client should feel zero risk. So we keep it plain.

1

One secure PayPal payment of $1,000 for your first month, on the button below. The moment it clears, production starts, then it is a simple $1,000 a month, no lock-in, stop whenever you like.

2

Sign the one-page agreement, covering scope, usage rights, and the likeness warranty on creator footage. Plain language.

3

We start the same day. Your first two videos within days, then two every week, plus the two welcome bonuses.

Pay $1,000 securely Review & sign the agreement
After the credits

And a few things we could build next

Not part of the trial, just ideas we got excited about while reading your notes. Whenever you are ready, no rush.

The press-wave angle

The "everyone is talking about this" play Manucurist runs, a Vogue, FT and Bazaar montage, tied back to your real point: the look only works with proper cuticle care.

The men's track

Your best retargeting video was a man doing his nails. A small set built around the professional male nail tech, once rights are confirmed.

Rebuild the lost befores

The strong before/afters in your reviews that you have no rights to, regenerated cleanly with AI, only the ones you approve, so your most convincing proof is usable again.

Black Friday, early

You said it will be intense, and last year's buy-one-get-one worked. We can have the creative ready well before the rush.

The B2B, salon-friendly cut

For the salons and nail techs who supported you early, a respectful set for when you open that channel.

Canada, the next market

As you open up Canada, a small localised launch set to introduce Fyle there, the same quality and craft, tuned for a new audience.

All we need from you

Three small things, then we are off

The rights confirmations on the creator clips you flagged (you mentioned most are negotiable).

Your hook preference per concept, only if you have one. Otherwise we pick the stronger A/B pair.

A yes on the slate, and your first month via PayPal ($1,000). We start the same day it clears.

Let's begin

Welcome aboard, Isabelle

You gave us the greenlight and the notes to aim it right. Now let us show you what your footage can really do.

Book the kickoff callhello@themotionshow.com

P.S. Thank you for being our first. We will treat every video like our name is on it, because it is.